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6. Can reach mobile device users The percentage of email that is opened on mobile devices continues to grow. According to a Benchmarks report, openings through a desktop account for 45.69%, followed by mobile device openings with 34.31%. This means that you can reach your customers and influence their purchasing decisions wherever they are. You can also integrate your online and offline marketing, p. Eg by collecting email addresses at events or while shopping at a physical location. 7. Email is its own medium. The digital marketing strategy is divided into paid, earned and owned media. Email belongs to the category of proprietary media (unless we are talking about sponsored email). It means that your company has full control over this online marketing channel. In fact, over time, your email list becomes your greatest online marketing asset - a massive database of people wanting to know your brand. 8. Targeted and personalized communication You can collect relevant information fro...